Drew Barrymore is known for her bubbly and charismatic personality and is able to put a smile on anyone's face. Whether it be through her iconic movies or her new talk show, the actress knows how to make her fans feel good. Her positive attitude certainly shines through her beauty brand, Flower Beauty. This is not the first time an A-list celebrity has released a makeup brand, however, Barrymore's Flower Beauty does hold differences from other celebrity beauty brands that are currently on the market.
The mom of two has carried a passion for beauty products for years. As someone who has been in front of the camera for basically her entire life, Drew is definitely one who knows a thing or two about beauty. Her passion for beauty has resonated with her leading to the creation of her own makeup company. Here is everything we know about Drew Barrymore's beauty brand, Flower Beauty.
7 It Started With CoverGirl
In 2007, Drew Barrymore became the model and spokeswoman for famous cosmetic brand CoverGirl. Barrymore later went on to be her own co-creative director of her own ad campaign with the brand. It was this time spent with CoverGirl and being given the opportunity to have her own reign over her campaign, that made Drew want to be the face behind her own cosmetic brand. After spending years
"...sitting in makeup chairs, she yearned to branch out on her own."
The actress took her years of knowledge and experience in beauty and "...saw her niche: prestige quality at mass price points." With this idea and goal in mind, she went on to release her own beauty brand, Flower Beauty.
6 It Was Released In 2013
Flower Beauty has been around for the past eight years. The brand was released back in 2013 and has evolved over the past eight years it has been on the market. After finding her niche, Drew was determined to put together the best team for her brand in order to make
her vision become a reality. The new talk show host
"...partnered with L.A.–based beauty design company/manufacturer Maesa, which has also done products for Benefit Cosmetics, Oscar de la Renta and Vera Wang."
A substantial part of Flower Beauty, that makes it different from a lot of other celebrity beauty brands, was Drew's decision to refrain from advertising and take that portion of the budget into product development. This is such a refreshing change from other competing brands because
"This means that Flower spends two to three times more on formulation and packaging than the average mass brand."
5 There Is A Large Range Of Products
Barrymore's Flower Beauty includes a huge selection of products, guaranteed to fit the needs of any beauty enthusiast. The beauty brand includes a massive 180 different
cosmetics products and covers categories including,
"...eye, face and lip makeup, nail polishes and fragrances."
She additionally ensured the make of her products were easy-to-use and and designed for busy people who don't have the time to apply a "lavish" beauty routine on themselves daily, like Barrymore herself.
4 It Is Sold At Walmart
It is extremely common for celebrities to release beauty brands that are accompanied by the "high-end" label. Flower Beauty was created to be accessible and affordable for everyone looking to feel their best, while still wearing good-quality makeup. Barrymore's brand is sold at Walmart, which is usually never seen with a celebrity beauty brand. The brand is also sold at Ulta Beauty and can as well be purchased online on their website and ships internationally.
3 The Prices Are Affordable
Flower Beauty was created to be affordable for everyone. The brand is a drugstore cosmetic brand but does not skimp out on quality. Flower Beauty's website details their mission,
"Our team loves makeup just as much as you do and we believe that people everywhere deserve the best quality, most efficacious product at an affordable price."
All of the products in the brand are almost priced between five to 14 dollars. Flower Beauty allows consumers to purchase their products without breaking the bank while also guaranteeing good quality cosmetics.
2 The Brand Is Ethical
Behind every good brand, there needs to be an ethical mission and the humane manufacturing of each product. Flower Beauty has been dedicated to being a cruelty-free cosmetic brand
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since its release. The Flower Beauty team states,
"We’ve been cruelty free since day one - period. We test our product on people not our furry friends."
The products can be used with a piece of mind knowing no harm was done in the making of any of the brand's products. Barrymore was also dedicated to creating brand that would help consumers feel happiest in their own skin. The main achievement with the brand is, "to help you look and feel amazing." She wrote on Flower Beauty's website what the brand is about:
"IT'S ABOUT BEING THE BEST YOU, THE MOST JOYOUS YOU, AND EMPOWERED YOU."
1 She Adds Her Inspiration Into The Brand
Drew is hands on at all times during the manufacturing process of each product in Flower Beauty. When she sees something that inspires her, she uses these bursts of inspiration as a way to potentially create a new beauty item. She has stated that she finds inspiration in "odd" things such as a colour of a shoe she may enjoy and take it to the lab to create a product from that same colour.
Barrymore's hands-on approach behind Flower Beauty and her dedication to creating and representing an ethical brand makes the the line one to definitely try. From actress to beauty mogul, Drew Barrymore is an A-list celebrity to trust!
