With fame and fortune at their disposal, it makes sense why a lot of celebrities foray into the fashion world, even if that’s not what they built their career on. Creating consistent revenue in the form of a business has helped to expand the net worth of a lot of famous folks (we’re looking at you, Kardashians), and it’s an opportunity to explore other passions and interests.
Below, we look at some of the most popular and successful celebrity brands out there. Some famous faces have leveraged their star power to help their brands succeed, whereas, in other cases, fans may be surprised to know there’s actually a celebrity behind these huge brands.
12 Khloe’s Good American Has Done Well
Khloe Kardashian forayed into the fashion world when she launched Good American, which became famous for its curvaceous jeans. The brand is still going strong and contributes to Khloe’s $60 million net worth.
11 Kim’s Billion-Dollar SKIMS Brand
One of the best-known celebrity brands is SKIMS, which Kim Kardashian launched in 2019. The brand started with loungewear but has expanded to include shape wear and swimsuits. In 2022, the company’s valuation was $3.2 billion, doubling its value in only three years.
10 Kristin Cavallari’s Uncommon James
In 2017, The Hills alum founded Uncommon James with a flagship store in Nashville. Since then, the brand has expanded to carry its own line of goods, including everything from clothing to home décor.
9 Reese Witherspoon’s Draper James
Reese Witherspoon isn’t just an actress, she’s also the mastermind behind Draper James, which carries a line of clothing and home accessories. She launched the brand in 2015.
"I created Draper James to honor my past and allow others to embrace the beauty, style and excitement that embodies what is happening in the South today," Reese said at the time, adding that the brand’s name is a nod to her grandparents.
8 Emily Ratajkowski’s Inamorata Brand
This Victoria’s Secret model is synonymous with fashion, so it made sense when she launched her own swimwear line Inamorata in 2019. Now, the brand carries a line of apparel, including everything from sweatpants to dresses.
7 Drake’s OVO Brand Is Huge
Drake is in the news mostly for his music, gambling, and personal life, but he also dabbles in fashion. He co-founded October’s Very Own (OVO) in 2008, and it continues to come out with sleek streetwear clothing options.
As of 2018, the brand was reportedly on track to make $50 million a year. So, it’s likely the brand has continued to expand its revenue.
6 Gigi Hadid’s Guest In Residence
In September 2020, Gigi Hadid debuted her luxury cashmere clothing line, Guest in Residence. The first collection carried everything from joggers to scarves.
The brand was "conceived to honor and evoke a fresh appreciation and respect for the timeless designs, materials and craftsmanship of heritage heirlooms for all generations,” a press release explained.
5 Brad Pitt’s Brand God’s True Cashmere
Another celebrity who has a cashmere clothing brand is Brad Pitt. The actor launched God’s True Cashmere alongside Amrit jewelry designer Sat Hari in 2019. Now, the brand carries a range of pieces, including a $1,600 shirt featuring precious gems.
"[Cashmere] has elegance, quality, and comfort," Brad told Vogue of why he chose to work with cashmere. "It's also something that you can keep for a lifetime—something you can hand down and become heirlooms."
4 Kanye’s Yeezy May Be Going Downhill
Yeezy is one of the most successful celebrity brands out there. Founded by Kanye West over a decade ago, the brand is worth over a billion dollars. Its long-standing collaboration with Adidas brought in $1.5 billion annually.
However, the brand appears to be in trouble amid fallout from Ye’s recent antics, which included antisemitic and anti-Black remarks. Yeezy lost its partnership with Adidas, and many other retailers stopped selling the brand’s products. Recently, it was revealed Yeezy is being evicted from its headquarters after falling behind on the rent.
3 Ashley & Mary-Kate Olsen’s The Row
After making it big as child actors, these twin sisters basically disappeared from the spotlight to focus on their fashion careers. They founded the brand The Row in 2006, and have been creating modern women’s pieces ever since. The brand reportedly makes $100 million sales per year.
