Summary
- Dwayne Johnson's tequila brand Teremana has been a huge success, contributing to his already massive net worth.
- Celebrity Net Worth speculates that Johnson's share of the company could be worth $1.05 billion.
- Johnson has been very hands-on with the development of Teremana.
Thanks to Dwayne Johnson's humble nature and the charming way that he talks about his daughters, it's almost easy to forget that he has such a massive net worth. Many of The Rock's movies earned more than $100 million and it seems like he is only becoming more and more successful.
The Rock spends a lot of cash on food since he loves working out and he thinks carefully about the meals that he consumes. When The Rock launched his tequila brand Teremana in 2020, this not only allowed him to do something that he loves, but he was able to create another income stream. Of course, Dwayne Johnson is incredibly successful, and it's not a huge surprise that he seems to be making a ton of money from his tequila company.
How Much Money Did Dwayne Johnson Make From Teremana Tequila?
According to Celebrity Net Worth, it's possible to guess how much money Dwayne Johnson makes from Teremana Tequila. The publication reported that people can only speculate about the share of the company that the actor has since it's not public knowledge.
As Celebrity Net Worth said, if he has "a 30% equity stake in the brand," then it's possible that his share of the company equals $1,050,000,000. The website also reported that the value of the brand is $3.5 billion. Since the actor has an $800 net worth, that sounds pretty great...
Dwayne Johnson has done incredibly well thanks to his Teremana Tequila brand. According to Essentiallysports.com, Teremana Tequila In March 2023, the actor talked about his company in an interview with Men's Health. The website reported that at that point in time, the company's yearly sales figures were close to 1 million cases.
According to Men's Health, this is a huge deal because, when Diageo bought Casamigos in 2017, Rande Gerber and George Clooney made almost $1 billion. That was based on sales figures from 2016 of 120,000 cases.
In the same interview, Johnson praised the Lopezes, who live in Jesus María and who work with him on the brand. He also showed compassion for Mark Wahlberg and Kevin Hart, who also have tequila brands, and explained that "They’re not my competition."
What fans should know about The Rock's tequila brand Teremana:
- sells three types of tequila: Anejo, Reposado, and Blanco
- other founders: Dany Garcia, Ken Austin, Jenna Fagnan
- cocktail recipes on the website include: Holiday Jam, Fresh Orchard Apple Margarita, Ginger Spice Paloma
The Rock's tequila brand is definitely a huge success story, and he put a lot of effort into it. Dwayne Johnson talked about the brand in an interview with The Spirits Business and said he has been very hands-on:
“It’s how I operate, and I insisted on being there every step of the way in the liquid’s development. I insisted on such participation because it’s the only way to truly learn the process from beginning to end. I needed to educate myself.”
According to The Spirits Business, the name is significant. "Mana" speaks to The Rock's background and is Polynesian for "spirit."
What Did Dwayne Johnson Say About Teremana Tequila?
Whenever Dwayne Johnson is asked questions about his tequila brand Teremana, he sounds very proud of what he and his team have accomplished, and he is very positive about it.
In 2020, Dwayne Johnson talked about his company in an interview with CNBC.com. He explained that he was interested in creating a tequila company for a decade because he loves it, and this felt like the right time.
Johnson also said that he would be fine with stepping away from the business in the future:
“this is a legacy play. Ideally, I’d like to get it to the point where the brand can live on its own without me. I always say, I come in and give something the jet fuel then I can hopefully eventually back off."
At the end of 2020, Johnson also told Forbes that he was happy with how well Teremana Tequila was doing.
The Rock said, “Our entire Teremana team and myself are quite pleased and humbled that the brand is experiencing this incredible, off-the-charts success. But we also recognize there’s so much more work to be done. We’re building a manafueled legacy brand and I’m in it for the long term."
Dwayne Johnson is humble and praises the people he works with, which is sweet to hear. Even though of course he is the most famous person associated with the brand, he makes sure to talk about the other co-founders. He told Fatherly that he likes to "bring in people who had a greater skill set" so he can be successful.
Important facts about The Rock's tequila brand Teremana:
- each bottle costs $30-$33 (via Eater.com)
- Johnson wanted to call the brand Mana in 2018 (as reported by TMZ)
The Rock also talked about the significance of the brand:
"We have great distribution partners and we have a great distribution plan. And at the bottom, I don’t know if you know this, so check this out, when you can. Grab a bottle of Teremana, at the bottom of Teremana every bottle, is an embossed word that says TJS. And that is the three first letters of my three daughters’ first names (Simone, Tia, and Jasmine). And it’s at the bottom of every bottle. It’s a little Easter egg, no one knows it’s there."
It seems very clear The Rock's tequila brand Teremana has significantly added to his net worth. He also seems to truly love working on the brand.
Starting his own tequila company was definitely a great idea. Now, several years after co-founding Teremana in 2020, the already rich actor has become even wealthier. Every time he talks about the company in an interview, he makes it clear that he is dedicated to working hard and making the brand the best that it can be. There's no doubt that the company will continue to succeed.
