Summary
- Home renovation shows can be TV hits, offering transformation ideas while building a connection with the audience.
- Joanna Gaines' success with Fixer Upper led to a $25 million net worth, with income from spin-offs and her brand.
- Launching Hearth & Hand at Target and the Magnolia Network helped the Gaines family expand their empire.
Shows focusing on home renovations always have the potential to become hits on the small screen. These shows allow people to watch a complete transformation from their own home while getting some ideas for ways that they can freshen up their living spaces in the near future.
Joanna Gaines rose to prominence as the focal point of Fixer Upper, and since then, she has been making all the right moves en route to a massive $25 million net worth in 2024, when the net worth with Chip Gaines is split, as combined, the two have a $50 million net worth. It seems she can do no wrong, and while the show has been great, there are other ways that she is making money.
Let’s look at how Joanna Gaines amassed her net worth!
Updated August 2024: Chip and Joanna Gaines have decided to end their run with Fixer Upper on the Magnolia Network. It is unclear how this will impact their net worth, but knowing the Gaines, they likely have another project up their sleeve to increase their net worth in the future.
Joanna And Chip Gaines' Fixer Upper Hit It Big On Television
Chip and Joanna Gaines make $30,000 per episode of Fixer Upper
Few stars in the history of HGTV have exploded onto the scene like Joanna Gaines has, and at this point, she is setting herself up to be the biggest star that the network has ever produced. This is largely due to the monumental success of her series, Fixer Upper, which changed her life forever.
There are plenty of renovation shows on television in this day and age, but few have the perfect balance of Fixer Upper. The show does a good job of allowing Joanna to flex her recognizable style each episode, and it also allows for glimpses into her family life at home. As such, she is able to build a connection with the audience that few HGTV performers can come close to matching.
According to Business Insider, Joanna and her husband, Chip, were pulling down $30,000 per episode of the show. This may not seem like a whole lot, but the show has aired 79 episodes, which is a nice chunk of money for Joanna and Chip. What’s more is that the show was the launching point for spin-off shows and their empire, which is raking in loads of money.
Thanks to Fixer Upper changing the game on HGTV, the Gaines clan was now able to expand their brand into other areas, and once they did, they were able to take their growing empire to another level.
Joanna And Chip Gaines' Hearth & Hand Is A Major Home Brand
Hearth & Hand has been a Target staple since 2017
As we mentioned already, Joanna Gaines has a distinct style that one can recognize in an instant. Thanks to the popularity of the style growing due to the success and exposure from the show, Joanna Gaines was wise to start her own design brand with the intent of bringing her style into everyone’s homes.
Back in 2017, Chip and Joanna made the announcement that they were teaming up with Target to bring their style to accessible locations. This was a major play by the Gaines family, as it showed that their brand was exceptionally valuable and could be lucrative in the long run.
Per their website, “Just as we’ve never created an exclusive line of product for a retailer before, Target has never done anything like this before either. Let me try to give you a visual: it’s like a little shop inside of Target."
Jo keeps calling the look 'modern farmhouse,' whatever that means.
The statement went on to say, "All I know is she’s so excited about this collection that she wants to register for our wedding all over again.”
And just like that, Hearth & Hand made its way to Target stories everywhere so that people could incorporate some farmhouse chic into their own homes. For those brave enough to travel to Waco, they can even visit Joanna’s actual store to get a true vintage piece to bring back home. The Silos, as they are called, are yet another piece of her net worth puzzle.
Joanna and Chip Gaines Now Have A Television Network
The Magnolia Network has been airing content since January 2, 2022
With their television show being a huge success and their home brand coming into Target and taking over, Joanna Gaines has done far more than most other HGTV personalities. However, she and Chip have continued to expand their empire and launched their own network and done so successfully.
Chip and Joanna Gaines have now helped others in their field, be it building or design, to have a platform for renovation shows of their own. With the Magnolia Network, the Gaines family are poised to continue to increase their net worth as the shows on the network continue to gain traction.
With all of this success to her name, it’s no wonder why Joanna Gaines is worth $25 million on her own. Combined with her husband, the couple currently sports a net worth of $50 million that has room to grow.
Despite Chip and Joanna Gaines facing several lawsuits over the past couple of years, their businesses seem to still be thriving and will likely continue to do so for years to come. Even with Fixer Upper coming to an end, this is hardly the last the fans have seen of Chip and Joanna and their Magnolia empire.
