From a young age, Ariana Grande had always shown a spectacular amount of talent. In her teenage years, she was cast as Cat Valentine on one of Nickelodeon's hit shows, Victorious, which was highly popular among viewers. She also appeared in various episodes of iCarly and did voice acting for the Winx Club. Her exposure on Nickelodeon would see Grande quickly garner large amounts of worldwide attention, with the star having now accumulated a large following on her social media platforms.
This is a lucrative source of income for many celebrities, with many brands willing to pay high amounts for the exposure and reach that they can provide. Many fashion brands, such as Boohoo and Pretty Little Thing use influencer marketing to showcase their products to larger audiences, in particular Gen-Z. It has now become an incredibly popular way for brands to get their message out. So how much exactly can celebrities such as Ariana Grande command for such a post?
Ariana Grande's Estimated Net Worth Is $240 Million
Ariana Grande has built an incredibly successful career thanks to her success during her adolescent years. In 2014, she left her position as Cat on Nickelodeon to pursue a career in music, which turned out to be a highly successful endeavor for the God Is A Woman singer.
Since then, she has gone on to release six studio albums, alongside two compilation albums and one live album. So, how has this impacted the singer's net worth? Let's take a look.
Ariana Grande has an estimated net worth in excess of $200 million. Much of this is thanks to her highly successful music career and work as an actress, alongside various brand deals and endorsements.
The God Is A Woman singer has also released a series of her own perfumes, all of which have rave reviews. This has likely increased her income even more.
Another source of great income for the singer is her worldwide tours, which gross millions of dollars. In 2019, her Sweetner tour grossed a whopping total of $149 million, making it one of her most successful tours of all time.
This also earned her a position on Forbes' highest-paid female musician on its 2020 Celebrity 100 list. This was yet another incredible achievement for the singer.
Factors such as album sales, YouTube earnings and merchandise earnings will also be sources of income for the star. However, little is known about how much the star makes from her merchandise.
Ariana Grande Makes Upto $1 Million For A Sponsored Instagram Post
As of writing, Ariana has accumulated a grand total of 344 million loyal followers on her Instagram page. This gives the singer both an enormous reach and an incredible amount of global influence, with her fan base spanning every corner of the globe.
So, with such a large audience right at her very fingertips, just how much can the Side To Side singer command for a sponsored Instagram post?
According to Influencer Marketing Hub, Ariana Grande can command anywhere from $619,030 - $1M for a single sponsored post, making her one of the highest-earning celebrities on the platform. In fact, she is the seventh-highest earning, just below Kim Kardashian, which is quite an impressive feat considering that socialite Kim Kardashian is one of the most famous reality stars.
Ariana can likely demand such a lucrative amount due to her large following, as well as her engagement rates, which are usually taken into consideration before any deal is made for a post on a social media platform.
More often than not, Grande often tops over two million likes on her posts, with some even reaching five or six million. However, it is important to consider that even if people don't like the post directly, there are still millions of people who are going to see that post, and perhaps even be influenced by it, driving any celebrity's asking price higher.
Some of the singer's most lucrative brand deals over the course of her career include being a brand ambassador for Reebok in 2017, as well as being part of fashion brand Givenchy's Fall-Winter campaign in 2019.
However, it doesn't end there. Grande has also appeared in commercials for several other brands, including Apple, T-Mobile, and Macy's — all of which are, of course, household names.
How Much Do Other Influencers Make Per Sponsored Post?
It's not just Ariana Grande who earns a considerable amount for her Instagram posts. There are also many other high earners on the platform. For example, famous TikToker Charli D'Amelio reportedly charges up to $100,000 to endorse a product on her TikTok profile, which is still a hefty amount. This amount is also likely to increase as her following increases.
Another celebrity who earns a considerable amount is Dwayne ‘The Rock’ Johnson, who reportedly amasses a whopping $1 million USD per sponsored post on Instagram. This makes him one of the highest-paid celebrities on the platform.
