Love her or hate her, it's hard to deny that Billie Eilish is incredibly talented. Since finding fame with her hit single Ocean Eyes, the young 20-year-old has managed to keep both the world and her fans on their toes with her catchy and unique songs. However, asides from having the voice of an angel, Billie has also managed to make a fashion mogul of herself, garnering a reputation for her quirky and eye-catching 'fits.
Thanks to her unique style, Billie has managed to carve herself her own niche within the pop world, and unsurprisingly, many fans want to buckle in for the ride. Since finding fame, Billie has amassed a staggering total of 103 million followers in just five years, which is no mean feat.
Having such a large following has allowed the pop star to effectively monetize herself to make even more money if she wishes. However, just how much are brands willing to pay Billie, and how much does she earn from it?
What Is Billie Eilish's Net Worth?
According to Forbes, Billie has accumulated a staggering $53 million dollar net worth at just 20 years old. Of course, much of this comes from her music and tour sales, as well as brand deals. One example of one of her highly successful tours is the When We All Fall Asleep tour which commenced in 2019, grossing a total of $18 million.
Her most recent Happier Than Ever tour has grossed $13.7 million dollars in revenue so far, with the tour set to close in September this year, so it is likely the final figure will be higher. Having already completed a total of five tours altogether, it is easy to see how the numbers can add up.
So, just what does the singer do with all this money? As many fans may already know, Billie is a huge car fan. So it may come as no surprise that the singer has splurged on several cars since finding fame and fortune. One of her most treasured cars is her Dodge Challenger SRT Hellcat, a car that the star seemed extremely excited to purchase.
However, it is not just Billie who has earned a pretty penny. Her brother, Finneas, has also accumulated a large net worth of $20 million, quite an impressive figure considering he is not as well known as his sister on a global scale.
How Much Does Billie Eilish Make From Social Media?
Having amassed such a large following online, there is no doubt that Billie probably earns eye-watering amounts from sponsored posts and brand deals. However, how much does she earn exactly off her following?
Whilst there are no official figures out there, we can take a guess for how the Ocean Eyes singer earns for a sponsored post on Instagram. For comparison, Kendall Jenner has 239 million followers on Instagram, and she earns an estimated $473,000 - $788,000 per sponsored Instagram post.
Using Influencer Marketing Hub's Instagram calculator, it is estimated that Billie Eilish earns between $205,359 - $342,265 per sponsored post. However, it also depends on factors such as engagement rates, which can cause the price to fluctuate. Billie's engagement rate is rated just above average, sitting at 6.28%. This figure could potentially push asking prices up higher.
The singer also has a YouTube account, which according to Social Blade statistics, pulls in an estimated £293.8K - £4.7M per year. When converted to dollars, the figures roughly equal $366,868 - $5,868,890 dollars per year. Having consistently high view counts rolling in on her videos means Billie's ad revenue is almost always sky-high, like many other popular celebrities.
In addition to her YouTube and Instagram, Billie can also charge high amounts for a sponsored tweet. Again using a social media calculator, just a single sponsored tweet could earn the star anywhere between $50,942 - $84,903. Whilst the figure is not as high as her earnings from her other social media platforms, it is still quite a generous sum.
If we combine all three of these platforms together, we can estimate that Billie could be earning anywhere above $1 million per year from her social media alone, depending on if she takes on any sponsored posts or brand deals. Since the beginning of her career, this has undoubtedly added a nice top-up to her overall net worth.
In addition to cashing out on sponsored posts, Billie also seems to be utilizing her platform to sell her own wares; a recent perfume launch is doing pretty well, too.
It seems that no matter what Eilish is doing online, she's making bank doing it.
