Since her rise to fame, Kim Kardashian has become one of the hottest celebrities on the planet. After blossoming in the spotlight since the much-loved show Keeping Up With The Kardashians aired, Kim has gone on to develop several sources of revenue streams to keep her net worth topping up.
Kris Jenner, otherwise more fondly known as the kids 'Momanager' takes a cut of her children's businesses in return for her management and unlocking further opportunities for the family. She charges her daughters 10% for every deal they make.
Kris reportedly has a 51% stake in the Kylie Cosmetics brand, as well as making an estimated $4.5 million through Kim in just the space of a year, through both deals and her businesses, according to WSJ. In addition, Kim's Instagram reach of 307 million followers makes it incredibly easy for her to promote her brands online, despite sometimes being met with criticism.
What Is Kim Kardashian’s Net Worth?
According to Celebrity Net Worth, Kim Kardashian's net worth sits at $1.4 billion, making an estimated $80 million per year. So, just how has one of the most-loved Kardashian sisters earned such a high fortune? Let's find out.
First is the obvious answer - through the popular TV show Keeping Up With The Kardashians, which first aired in the late 2000s. As the show grew in popularity, so did the family's earnings. Kim reportedly earns up to $4.5 million US dollars per season of the show, which is on par with the rest of her sisters.
The rest of her net worth comes from a variety of sources, including sponsored posts, brand deals, her fragrance, and her several business ventures — a makeup line and her SKIMS shapewear brand.
What Other Brands Compete With Kim Kardashian’s SKIMS?
The main competitors of Kim's shapewear brand, SKIMS, when looking at monthly website visits are honeylove.com at 2 million monthly views; spanx.com with 1.6 million monthly views; and shopcuup.com with around half a million views a month.
All three brands are shapewear brands competing in the same industry as SKIMS, selling underwear and loungewear for women.
How Many Other Brands Does Kim Own?
Kim Kardashian currently actively owns three main brands, including her fragrance line, her KKW beauty line, and her SKIMS shapewear brand. Her incredibly successful beauty and fragrance brands have since earned her a fortune, being valued at a total of $1 billion US dollars.
Her highly popular fragrance line has accumulated a grand total of 49 perfumes since its launch five years ago in 2017.
Has SKIMS Been As Successful As Kim Kardashian Hoped?
Kim Kardashian's shapewear and loungewear brand, SKIMS, was launched in 2019. Despite initial backlash due to cultural appropriation over the initial name of her shapewear brand, Kim was quick to adapt and quickly overcame the hurdle, apologizing to fans and those that she offended.
The brand offers shapewear in a variety of forms, including loungewear, underwear, and shapewear for women of every shape and size, with the brand stating that it aims to 'provide solutions for everybody'.
After an initial hiccup in the road, the brand has appeared to leap from success to success, seeing growth at a staggering rate. In fact, sales were so overwhelming after the initial launch that the brand had to quickly restock, to avoid swathes of disappointed fans.
The brand has been spotted on the likes of Jennifer Lopez, who modeled in SKIMS via her Instagram. However, this comes as no surprise, as the pair have reportedly been friends for years. Other celebrities, including her sisters Kendall and Kylie have also sported the shapewear brand online. Other famous names to add to the list include Ashley Graham and Sofia Richie.
Her large following on social media has certainly helped contribute to the brand's success. Kim has over 307 million followers at her fingertips - all potential customers for her shapewear line. She often promotes the brand through her Instagram platform, showing both fans and customers what they can expect and what is on offer.
However, her maternity line was briefly in the firing line of fans in 2020, just a year after launch, with many arguing that pregnant women didn't need to 'shape' or 'slim' their pregnant bodies. Kim swiftly responded to the backlash by stating that the purpose of the maternity line was to support women's bodies, rather than slimming or shaping them.
Despite dashes of controversy here and there, it is certainly safe to say that since the launch of SKIMS, the brand has been incredibly successful. Just last year in 2021, sales jumped by 90% to an estimated $275 million. The estimates are just as bright for 2022, with the brand looking at expected sales of approximately $400 million US dollars.
