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Tana Mongeau has built a reputation as one of the most highly-controversial YouTubers in the space since she first began uploading videos in 2015. Since then, the YouTuber has built a sizable following, accumulating a total of over 2.4 million followers on Twitter.
Instagram has become a ‘go-to’ for many social media influencers across a range of industries, with some of the biggest fish in the pond effectively monetizing their brand on the platform. This includes the likes of Tana Mongeau, Harry Jowsey, and Pewdiepie, who can charge up to five figures for a single Instagram promotion.
Many of these sponsored posts are often product endorsements, for example, an influencer may promote a new drink or makeup product that has just entered the market - for a price of course. Many online clothing brands such as PrettyLittleThing and Boohoo use social media influencers to promote their brand to a younger audience.
What Is Tana Mongeau's Net-Worth?
According to Celebrity Net Worth, Tana Mongeau's net-worth sits at around $4 million US dollars. Much of her net worth has been accumulated from her YouTube channel, which has garnered a subsequent 5.43 million subscribers since launching. Other monetary sources include her podcast, 'CANCELLED with Tana Mongeau', which she launched in late 2021.
The podcast offers a more intimate look into the star's life, exploring her rise to superstardom and taking a deeper dive into the influencer world.
Mongeau also gets paid for brand deals and sponsored posts, as well as having recently launched her own drinks brand, Dizzy. The wine offers consumers a chance to drink 'on their terms and in their own way', according to the official website.
To accompany her new wine brand the YouTuber also launched Dizzy merchandise, which undoubtedly contributes to her total net worth.
How Much Do Other Influencers Earn Per Sponsored Post?
Earnings for sponsored posts can vary from influencer to influencer, depending on factors such as engagement rate and the size of their following. Those with a lower engagement rate may find themselves having a few dollar signs shaved off their overall asking price.
A good example of an influencer who uses her platform to effectively work with sponsors is Charli D'Amelio, who reportedly charges up to $100,000 to endorse a product on her TikTok profile. Since she posted her first TikTok video in 2019, the 17-year-old TikToker has amassed a total of 139.9 million followers on the platform.
Another great example of a celebrity who effectively monetizes their social accounts is Dwayne ‘The Rock’ Johnson, who reportedly amasses a whopping $1 million USD per sponsored post on Instagram. This makes him one of the highest-paid celebrities on the platform.
Other celebs such as Ariana Grande and Kim Kardashian can easily demand up to $1 million per sponsored post.
How Much Money Does Tana Mongeau Make From A Sponsored Post?
So, with over 5.7 million fans at her fingertips, just how much does Tana Mongeau earn per Instagram post?
According to several online Instagram calculators, YouTuber Tana Mongeau can potentially charge anywhere between $25,000 to $40,000 US dollars per sponsored Instagram post. In addition, the star has a particularly high engagement rate of 4.7% compared to the industry average of 0.8%-1.21%.
As an influencer's following tends to grow, their engagement levels tend to decrease. This is why it is often suggested that micro-influencers are good to work with for brands.
In 2019, Mongeau revealed how she had turned down a $2 million deal with energy drink company Bang Energy, which wanted her to advertise the brand on her Instagram channel over a six-month period. According to the Insider article from 2019, Tana revealed her reasons for turning down the deal were simple - she didn't want to compromise who she is for money.
How Much Does Tana Make Off Her YouTube Channel?
First off, how did Tana Mongeau become such a famous YouTuber? The controversial star began posting on YouTube in 2015, with videos detailing her crazy and chaotic life stories, that tended to unravel on a regular basis. Fans were instantly hooked on the drama. Since then, she has accumulated a mass following on the platform, which she has managed to effectively monetize.
According to figures recorded by Social Blade, Tana Mongeau earns between $3.1k- $49.2k on her main YouTube channel. Her podcast channel earns an estimated amount of $5.1k- $81.1kper year. Combining the two channels together gives an estimated yearly total of around $8.2k- $130k a year.
However, this figure probably sits at the higher end, as YouTube earnings tend to fluctuate depending on both views and varying costs per click.
This may seem like a considerably low payout considering the lifestyle Tana lives, however it is important to remember that she will be also gaining revenue through her other streams of income mentioned earlier. Factoring in these other streams of revenue will likely bring her total yearly earnings to an even higher figure overall.
