Summary

  • Taylor Swift's Eras Tour grossed over $1 billion dollars.
  • Swift's loyal fan base are willing to pay hundreds to thousands of dollars for tickets to her concerts.
  • Swift's success as a businesswoman is evident through her strategic branding.

Taylor Swift had a profound year in 2023. Not only was she named Time Magazine's Person of the Year, but she led one of the biggest concert tours in music history. The record-breaking Eras Tour grossed over $1 billion dollars, according to AP. She was also revealed to be a billionaire by Forbes Magazine.

Swift has become a pop culture sensation akin to legends such as Elvis Presley and Michael Jackson. She is the face of 21st-century music for millions of fans around the world. Her legion of fans, affectionately called Swifties, are an unwavering, loyal community.

Known for her energetic and engaging concerts, Swift's charisma and stage presence is felt. As can be expected, Swift earns a considerable fortune through her touring efforts, even after taxes and expenses.

How Much Does Taylor Swift Make Per Concert?

According to Billboard, Taylor Swift grossed nearly $2 billion in 2023. This estimate is based on the success of Swift's Eras Tour ticket sales, Eras Tour merchandise sales, Eras Tour film ticket sales, and album sales. For a single entertainer, this is beyond impressive. However, Swift's incredible success is far from surprising.

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Swift is not only musically gifted, but has demonstrated her caring and fan-focused personality. Swift deeply loves her fans, and her fans love her back tenfold. She has released hit after hit, and many of her songs have become modern classics. Swift's incredible influence on culture and music is one reason why Eras Tour tickets have cost fans hundreds to thousands of dollars.

Taylor Swift during The Red Tour in Shanghai, China 2014
Taylor Swift performing during The Red Tour in_ Shanghai, China in 2014 
Via: Depositphotos

According to Billboard, the average ticket for a U.S. Eras Tour performance was roughly $250. Most fans had to pay much more, however. Tickets skyrocketed exponentially in third party markets. Based on ticket sales alone, Swift grosses approximately $13 million or more per show before taxes and expenses, according to Bloomberg. Swift additionally earns roughly $2 million in merchandise per concert, according to Billboard.

Swift most likely receives 60 to 85% of The Eras Tour revenue. Swift's actual income cannot be determined with confidence as her expenses and taxes are not public knowledge. In June 2023, Forbes reported that Swift had already pocketed more than $100 million from the Eras Tour after show expenses. This number may not include taxes, however.

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Considering that The Eras Tour has grossed over a billion dollars, Swift most likely has brought home $200 to $400+ million, after taxes and expenses. This is an educated prediction, based on various sources. If Swift earns approximately $13 million per show in gross, she most likely brings at least $3-5 million home after expenses and taxes. While only estimates, these numbers hint at how The Eras Tour helped make Taylor Swift a billionaire.

How Much Has Taylor Swift Earned From Past Tours?

Taylor Swift has not only earned a fortune from her Eras Tour, but previous tours as well. While expenses often are not revealed to the public, The Tampa Bay Times discussed Swift's 2015 Halloween concert at Raymond James Stadium in surprising detail.

Swift reportedly earned $3.9 to $4 million from ticket sales, while more than $840,000 in profit was given to the Tampa Sports Authority and the Tampa Bay Buccaneers. According to a stadium agreement between the Tampa Bay Sports Authority and the Tampa Bay Buccaneers, the NFL team receives a generous portion of profits that do not go to the headlining artist.

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Swift's 2018 Reputation Tour reportedly grossed approximately $345 million, according to 33 Square. Based on estimates from 33 Square, Swift could have pocketed at least $3 million per concert during the tour after expenses.

Taylor Swift at 2018 Billboard Music Awards
Taylor Swift at 2018 Billboard Music Awards 
Via: Depositphotos 

Swift earns a considerable amount of money every concert she gives, and based on The Eras Tour's massive success, she will continue to do so. Future concerts and tours will only increase the entertainment legend's fortune.

Why Is Taylor Swift A Remarkable Businesswoman?

Taylor Swift is not only a skilled performer, songwriter, and vocalist, but an intelligent businesswoman who has capitalized on her success. She has created a brand based on her image, and has used her welcoming and friendly personality to her advantage. Fans feel connected to her, and this personal connection has created a sense of incredible loyalty.

How Much Taylor Swift Makes Per Concert After Taxes
Taylor Swift singing in stylish blue dress
Via: Wikipedia Common Licenses 

Swift typically teases projects and is creative about how she announces new albums, videos, or tours.

Her teases build immeasurable excitement among fans and is just a part of her ultimate business plan. Swift understands that thoughtful communication with fans can go a long way. Showing care allows Swift to maintain fans and keep them interested in her projects.

Taylor Swift performing at Shanghai, China concert
Taylor Swift performing at a concert in Shanghai, China 
Via: Depositphotos

Furthermore, she has made trailblazing business decisions, such as her industry-defining partnership with AMC Theatres and Cinemark Theatres. Swift could not find an attractive distribution deal with Hollywood studios or streaming platforms for her Eras Tour film, so she decided to collaborate with the biggest theater franchises to release her concert documentary. This was an unprecedented deal that demonstrated Swift's innovative and business spirit.

She also chose to re-record numerous of her earlier albums to regain ownership of her catalog, which was a courageous and fearless move on Swift's part. Interestingly, she did not re-record them in chronological order for a convincing reason. Swift has become a feminist business icon due to decisions such as these.

Taylor Swift in blue dress at red tour
Taylor Swift Red concert 
Via: Wikipedia Common Licenses 

Taylor Swift's music is not for everyone, but many would agree that she has earned success, fame, fortune, and influence. She has put good in the world and has helped millions of people through her work. She is a positive force in culture and entertainment and has become a role model to so many.