Though Lady Gaga doesn't always follow mainstream trends (hello, meat dress?), there is one bandwagon she's all about hopping on. And that's helping others feel beautiful. The best way to do that? Starting her own makeup line!
Haus Laboratories, AKA Haus Labs, is the brainchild of Lady Gaga and her collaborators, and reviews are a bit... mixed. Like Gaga's questionable fashion choices, her makeup products have some beauty bloggers scratching their heads. Gaga does a lot to keep herself healthy and feeling good, but does her makeup line measure up?
Ready for all the details on Lady Gaga's Haus Labs makeup line? Read on for the good, the bad, and the really surprising.
12 Gaga Doesn't Always Endorse A Full Face
While she loves experimenting with makeup and her overall look as much as the next artist, Gaga isn't always about the spotlight. Though she's Lady Gaga on stage, she can still be girl-next-door Stefani Germanotta with a bare face. In fact, tons of photos have circulated of Lady Gaga without an ounce of makeup on her face. So it shouldn't be surprising that her approach to makeup isn't one-size-fits-all. Instead, Gaga encourages beauty wannabes to use her products to create their own "artistry."
11 Haus Labs Is Available Online (And On Amazon)
Unlike Kylie Jenner's glam line, which is purposefully exclusive, Lady Gaga's is accessible to the masses. It seems like the idea is to get the products into the hands of every beauty lover who wants them. So, you can find the line on the Haus Labs website or via Amazon. No need to worry about knockoffs on Amazon the way Kylie Cosmetics buyers need to: Gaga backs the Amazon collab a hundred percent, and hers is the first "major beauty brand" to launch exclusively on Amazon, explains Glamour.
10 Not All Fans Are Impressed With The Delivery
Overall, fans seem to love Gaga's beauty line. The primary complaint is her collaboration with Amazon. CheatSheet explains that multiple fan comments and Reddit forums highlighted customers' dissatisfaction with Gaga committing to a corporation that isn't as civic-minded as the star. While Gaga embraces differences and promotes the voices of people who have long gone unheard, Amazon has a reputation for treating its workers poorly, among other things. It's safe to say that Amazon wasn't the best choice for Haus Labs' release.
9 The Products Are Multi-Use...
Want to use your lip liner as a lipstick? What about your eyeshadow on your cheeks? With Haus Labs, the idea is that you can put every product everywhere. Coming from a starlet who wears some pretty outlandish makeup, we're not sure we'd want to take this advice. But recreating Gaga's bold looks isn't the only way to use your Haus Labs cosmetics. Plus, they do have fun stickers that make recreating her facemask look simple. With the stick-on eyeliner, you can even replicate her dramatic eye, no tears required.
8 But The Price May Have You Doing A Double Take
If you thought Kylie Cosmetics was expensive, hold onto your makeup bag. Haus Labs products are just a smidge cheaper overall, which means they can still be pretty pricey. For example, on the Haus Labs website, the Liquid Eye-Lie-Ner is $20, while a lip crayon is $18. Eyeshadow palettes start at $34 while collections with three lip products are $49 each. Want a Le Riot lip gloss? That'll be $18, and lip liners are $16.
7 Makeup From Haus Labs Is Vegan And Cruelty-Free
The meat dress was not in support of harming animals: Lady Gaga's makeup line is vegan and cruelty-free. Haus Labs confirms that every product on its site is vegan, and nothing is tested on our furry friends. As for that meat dress, Billboard quoted Gaga as saying it was a statement against the military's "don't ask, don't tell" policy. According to the singer,t the symbolism was in the fact that the military "owns" soldiers, including the meat on their bones.
6 Purchasing Glam From Haus Labs Helps Support The Born This Way Foundation
The famous song that highlighted Gaga's feelings on supporting her fellow humans inspired a charitable organization that benefits from Haus Lab sales. According to the makeup brand's FAQ page, Haus Laboratories donates $1 from every paid transaction on their site to BTWF. The goal is to "build a kinder and braver world," which is the type of mission we can all get behind. Plus, with Haus, we can look great doing it.
5 Haus Worked With Coty (The Same Co-Owner Of Kylie Cosmetics)
Haus Laboratories was created in association with Coty, a beauty company with stakes in many big beauty brands. Coty is the backer that bought into Kylie Cosmetics in late 2019, purchasing a 51 percent stake, explained CNBC. So while this was Gaga's brainchild, she did enlist one of the biggest names in the makeup biz to help her create and promote her products. Maybe Kylie and Lady Gaga aren't so different after all.
4 Gaga's Makeup Goals Come From Her Mom
Like other celebs who have released beauty lines, Gaga's has a story behind it. The singer wrote on Instagram that as a child, she never felt beautiful. But she watched her mom apply makeup and grow into her confidence, which inspired Gaga to do the same. She wrote, "Makeup inspired a bravery in me I didn't know I had," explaining that she wants to help others find their inner superhero, too.
3 Haus Labs Is Jeffree Star Approved
Jeffree Star is a star in his own right, but his claim to fame is his impeccable taste in makeup. Fans clamor for his opinion on everything from Kylie Cosmetics (that's a big nope) to couture bags (he has a huge collection). While Jeffree's always been a fan of Gaga's, he wasn't big on the Amazon pre-order aspect. However, once he tried the products? Jeffree deemed every beauty product from Haus Labs "impeccable," says Paper Mag.
