The college-aged gymnastics star Olivia Dunne (also known as Livvy) is only 20 years old. But she is already making millions from her social media posts. And whenever she goes to an event or concert, everyone talks about her. There was even a rumor that Morgan Wallen and Livvy Dune were seeing each other because she went to one of the singer's performances.
Livvy Dunne just might be the college-aged athlete who has the biggest public presence, particularly on TikTok. And that enables her to earn a salary that most only dream of. What kind of money does the star earn from social media? And how does she really feel about being so famous?
How Much Does Olivia Dunne Make From Instagram And TikTok?
Kylie Jenner earns a lot of money from Instagram. And she's not the only star who can pull in a huge income from just a few posts.
Olivia Dunne earned more than $500,000 for an Instagram-sponsored post, according to Deadline.com.
The star was interviewed on the podcast Full Send and she said, "I usually don’t ever talk about money, but … I would say, six figures. Yeah, yeah, I’m very fortunate... It’s just crazy to me."
Olivia Dunne makes so much money because of her high social media following. 7.6 million people follow her on TikTok and 4.2 million people follow her on Instagram.
That high follower count makes her very attractive to brands. Dunne has shared a few Instagram photos where she is wearing an outfit from Vuori. Since she tags them in each post, it seems that they could pay her for sponsored posts. While she hasn't shared the amount that the brand pays her, it sounds like it's a lot, based on what she said in her podcast interview.
The trend of athletes who are still in college making a ton of money has been around for a while. With the popularity of social media, young athletes can make even more cash.
The Daily Mail reported that the N.C.A.A. made a big change in 2021. And this is the reason why Livvy Dunne earns the kind of money that she does.
The New York Times reported that the N.C.A.A. decided that college-aged athletes are able to earn an income because of who they are. Before that, the organization said that college athletes couldn't “to advertise, recommend or promote directly the sale or use of a commercial product or service of any kind.” But since this new decision, athletes are allowed to make money from autographs, social media, and promoting brands.
This affects Olivia Dunne, who has a net worth of $6 million, according to Celebrity Net Worth. It definitely seems that her millions of social media followers allow her to make this kind of cash. Business Insider reported that many athletes at the college level have less than 10,000 people following them on Instagram.
And if they have more than that, their numbers would be less than 100,000. Because Livvy Dunne has 4.2 million Instagram followers, it's easy to see how she is making millions.
Fans seem to be drawn to Livvy Dunne because she has a cheerful personality and seems to really love gymnastics. She described her journey on her website and wrote, "Hi, my name is Olivia, but my friends call me Livvy. I started gymnastics when i was three years old because I wanted a sparkly pink leotard. But, little did I know what an exciting future was ahead of me. When I was five years old, I was invited to try out for the pre-team at my gym ENA. Once I started competing, i knew I had a passion for the sport."
As Dunne explained, she had many accomplishments when she was only nine and 10, and she has continued to make incredible strides in her sport. After she was part of the USA National Team, she decided to go to Louisiana State University. She started attending the school in 2020 and will graduate in 2024.
Livvy Dunne was also given a full scholarship. And since she doesn't have to pay for college, that allows her to earn money without worrying about paying for classes and room and board.
And because she is so popular on TikTok and people love watching her videos, she becomes more and more well-known each time she posts on the app. This allows her to earn more money from Instagram-sponsored posts.
How Does Olivia Dunne Feel About Her Money And Fame?
Olivia Dunne seems proud that she is earning such a high income. According to Fox News, she said, "I am very grateful to be making seven figures. It is very cool that someone in college has the opportunity to do that now."
According to Fox News, The New York Times wrote an article called "New Endorsements for College Athletes Resurface an Old Concern: Sex Sells" in 2022. Dunne wasn't pleased that the story included an image of her wearing a leotard with Louisiana State University branding on it.
Dunne talked about this article on the podcast Full Send and said she didn't have a good experience with the interview. She shared that it can be tough when people focus on her appearance instead of her talent as a gymnast.
She said, "The interviewer called me and he was asking me very odd questions. It was worded quite weird. He was like, ‘So, how does it feel to be a small petite blonde gymnast doing so well with NIL.’ I was just like, ‘Why does it matter that I’m petite and blonde.’ You can just ask me about NIL without you having to use these weird ways of saying it."
Earlier in 2023, Livvy Dunne talked about her athletic career in a video interview with Today.com. She explained of the many people who look at her social media posts, "It's hard to wrap my head around."
While she is making a ton of money, it can be scary to become so well-known. The athlete shared in her Today.com interview that after a crowd of fans were cheering for her during a LSU meet, the school made sure that there was more security.
Dunne's coach was also interviewed by Today.com and said that people feel that they know Dunne because they follow her on Instagram and TikTok. But, of course, they aren't actually friends with her and they don't know her in real life. It sounds like that can cause some stress for the gymnast.
