Spencer Pratt Says He Has To Be On TikTok Constantly To Survive

We're not even a month in to 2025, and it has been an eventful year — particularly for former reality TV stars Spencer Pratt and Heidi Montag, along with the entire City of Los Angeles.

On January 8, Spencer and Heidi were among the first "rich celebrities" to lose their home in the deadly Palisades fire.

Spencer's initial TikTok on that day went viral, and he began using the app to provide updates on the fire as well as its impact on his wife and their two sons.

Spencer and Heidi were famous for the mid-2000s MTV reality show The Hills, and he concocted a plan to get followers to stream Heidi's 2010 album Superficial.

It was quite successful, and the couple went on Good Morning America to discuss the fire's aftermath.

They were cruelly mocked by a pair of news outlets because Heidi explained they were "house poor," meaning all their assets were tied up in their house — and, like many Californians, their home insurer dropped their policy before the disaster.

It's an ongoing theme in Spencer's social media posts that he and Heidi are in a bad spot, and they just joined several locals in a lawsuit against Los Angeles.

Although there's a humorous element to Spencer's repeated and sarcastic assertions that he is a "rich celebrity," as he recently explained, it's also painfully and relentlessly true.

How Much Have Spencer Pratt And Heidi Montag Made On TikTok, GoFundMe?

Spencer and Heidi have been working hard since their home was destroyed in the LA fires, and fans stepped up with a GoFundMe.

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Spencer Said He'd Be Busy Rebuilding Their Lives

But He Needs To Earn Some Money First

On Thursday, January 23, People published an exclusive interview with Spencer about his viral TikToks and his family's situation.

Right out of the gate, Spencer says something pretty intense — that he's been "vulnerable" on the app because he and Heidi literally have no other options:

"If we were rich, I wouldn't be on an app. I'd be buying a new house and starting to order things.

"So, I don't think we would've shared anything vulnerable."

By "starting to order things," Spencer means "replace literally everything we owned," because they had to flee their home abruptly, with little time to pack or prepare.

Spencer explained that engaging with an audience as himself is how he and Heidi have previously "made money before," adding: "That's our way of life. Heidi and I have been Snapchatting every day probably for eight years, our whole life."

He seemed to be addressing general criticism about how he approached rebuilding his life – doing the thing that could most aptly be called "his job" – and said they didn't have the luxury to "stop doing the one thing that pays" their bills, concluding:

I don't think we would've shared anything, honestly, if we didn't need money.

In essence, Spencer is kind of talking about the real life of a reality TV star, but his casual commentary was also a bit hard to read — considering he outright said they'd likely have said little if they could afford to protect their own privacy.