Lots of celebrities have been spending their time vacationing across various parts of the globe while enjoying their pool time under the sun. And, of course, they've been posting pictures flaunting their bodies in this summers hottest bikini trend for all of us to see.

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If you have social media, you have seen it. The micro bikini, string bikini, triangle bikini, whatever you want to call it, it's back. Kim and Khloe, have a viral photo to prove it! Vanessa Hudgens, Yumi Nu, and countless other celebrities and influencers have been spotted wearing them on their Instagram feeds, making the barely-there swimwear trend even more popular than ever before.

Whether you love them or hate them, it seems like the micro bikini is here to stay for the foreseeable future.

According to Stylight, sales of micro bikinis have skyrocketed by more than 1,000% in comparison to last year. This surge in popularity can largely be attributed to images of celebrities like Emily Ratajkowski wearing these revealing swimsuits while relaxing on the beach.

kim gigi heather
kim gigi heather all in string bikinis
Instagram

In addition to celebrity influence, social media has played a significant role in the rise of micro bikinis. Instagram influencers and fashion bloggers have been posting photos of themselves in these skimpy swimsuits, creating a trend that has spread rapidly.

Red Sequin Bikini | Scoop Neck Bikini

The rise of body positivity and acceptance has also contributed to the popularity of micro bikinis, as people feel more comfortable showing off their bodies in daring styles.

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It wasn't long ago, Lizzo was critisized for wearing a tiny two piece, so we still have a way to go, but this is a good sign. And as a result, many swimwear brands have started offering more micro bikini options in all sizes in their collections, catering to the growing demand.

Is Mermaidcore Still A Thing?

Shimmering and shiny swimwear in beautiful blues, greens, and coral colors is currently in demand due to the Mermaidcore trend. Stylight says the demand for such bikinis and swimsuits has increased by 27% compared to last year.

Metallic Bikini | Wellwits Ruffle Bikini

In addition to the colors, the trend also includes unique designs such as scales, fins, and even mermaid tails. Some swimwear brands have even incorporated glitter and sequins to add to the mermaid aesthetic.

Charmleaks Bikini

The trend has also spread to cover-ups and accessories such as beach towels, sunglasses, and jewelry. It seems that everyone wants to embrace their inner mermaid and stand out at the beach or pool this summer.

Ruffles Are Making A Comeback For Swimwear In 2023

Ruffles are making a comeback this season as they were not very popular last year but have taken the spotlight for SS23. Tops and bottoms are being adorned with ruffles to create a fun and feminine aesthetic. This trend has seen a significant surge in popularity, with Stylight reporting an increase of 240% in clicks for swimwear featuring ruffles.

black bikini
Zaful Bikini
Amazon

Zaful Bikini

The ruffle trend is not limited to swimwear, as dresses, blouses, and skirts are also incorporating this playful design element. Ruffles can add dimension and movement to an outfit, creating a sense of whimsy and romance. From subtle ruffle accents to bold, statement-making pieces, there are endless ways to incorporate this trend into your wardrobe.

There is a growing trend for bold and daring cutouts on one-piece swimwear. This trend is believed to be influenced by the increasing popularity of versatile and multi-way styles in ready-to-wear fashion. The demand for one-piece swimsuits with unique cutouts inspired by streetwear continues to rise, with a 43% increase in demand for such styles.

Make Me Chic Bikini | Zaful Cutout Bikini

Moreover, the trend for bold cutouts is not limited to one-piece swimsuits only. Bikinis with daring cutouts and unique designs are also becoming increasingly popular among fashion-forward consumers.

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These styles offer a fresh and modern take on traditional swimwear, allowing individuals to express their individuality and sense of style while lounging on the beach or by the pool. As a result, we are seeing a lot of new designs coming out that have never been seen before. With so many to choose from, there is sure to be something for everyone.