Those who have been following The Secret Lives Of Mormon Wives know that there's no dearth of drama when it comes to the friend group. The circle of young Mormon mothers featured in the reality TV show often feud about each other's choices, who's lying to whom, and who actually deserves to be in their influencer group, which they've dubbed "MomTok."

Though Season 1 largely followed the fallout of the group's soft swinging scandal, Season 2 picks up with many of the fractured friendships that may or may not be repaired. One of the largest rifts is the one that comes between cast members Demi and Jessi, as rumors start that Demi claimed her best friend Jessi (who is a salon owner and hair stylist by trade) wasn't "good at hair." Now, given the circumstances and the potential hit to Jessi's business, fans are wondering what her net worth actually is.

Jessi Ngatikaura
The Secret Lives Of Mormon Wives Ends On An Explosive Rumor About Jessi Ngatikaura
Image via Hulu

Jessi Has Become A Millionaire From Her Hair Business

Though many of the women in the friend group exclusively make their living from working as influencers, this is not the case for Jessi. The 33-year-old is a trained stylist who owns and operates her own salon and beauty brand, JZ Styles. In the show, the women are often seen frequenting the salon, getting their hair colored, cut, and curled by Jessi and her fellow employees, or even just popping in to buy some hair extensions from the vast wall of options.

Considering that Jessi is now both a business owner and a prominent reality TV figure, it's no surprise that she's racked up quite a bit of cash. As reported by Cinematic Central, it is estimated that Jessi has a net worth of over $1.65 million as of this article's writing. No doubt that this figure will only continue to grow as Jessi remains in the public eye, and especially if The Secret Lives of Mormon Wives gets picked up for a Season 3.

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Jessi surely stands to make even more from future brand deals as well. Even in Season 2, the cast members were making more from influencing than ever. At the top of the season, for instance, cast member Mikayla explained that one deal alone could sustain them for a while:

The brand deals have been way up. My husband, his entire yearly salary is how much I make on one brand deal.

Though it may vary by product and by individual, it is estimated that the women of MomTok are currently making upwards of $75k for a single brand deal, meaning it will be easy for Jessi's net worth to continue to climb. Another amount to consider is how much the cast gets paid for appearing on the show, though the figure for their episodic pay has yet to be revealed to the public.

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Jessi Will Have Other Drama To Contend With In Season 3

A major part of the drama for Jessi in Season 3 was the feud with her then-best friend, Demi. It was revealed that Demi not only spoke poorly about Jessi's hair business, potentially driving away business from the salon, but also that, between seasons, Demi may have tried to negotiate having Jessi off the show. It came out that, in order to get a bigger deal and larger salary for herself, Demi was willing to have her friend nixed from Season 2, something which drove a wedge between them.

When the group played a game of asking anonymous questions, the drama was brought front and center for the two:

Are you worried Demi was willing to take a bigger contract even if it meant you potentially being dropped from the show?

Jessi and Jordan Ngatikaura smiling
Jessi and Jordan Ngatikaura smiling in NYC.
VIa: Instagram/@justjordddy

Demi and Jessi claimed, however, that they'd put the tension behind them and are back to being good friends. After the question was read aloud, they joked that they weren't able to get away from the rumors, and that things were fine between them.

But the season ended with even more drama for Jessi: at the very end of Season 2, her fellow cast member Layla learns that there may have been some sketchy behavior on her friend's part. That is, Layla learns that, during their appearance on Vanderpump Villa, that Jessi may have cheated on her husband with another man. Not only that, but it was something that happened multiple times, making it a full-blown affair.

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The season concludes before Layla is able to confront Jessi or share the news with the rest of the group. Fans will no doubt have to wait for Season 3 to see how things play out.

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The Secret Lives Of Mormon Wives
Reality
Release Date
September 6, 2024

WHERE TO WATCH

Streaming

A scandalous group of Mormon mom influencers, known as #MomTok, faces the fallout of their controversial "soft swinging" lifestyle that rocked the internet in 2022. As their friendships and reputations are put to the test, the docuseries explores the intense drama, broken trust, and the public’s reaction to their choices​.

In Season 2 of The Secret Lives of Mormon Wives, the docuseries continues to follow the lives of prominent #MomTok influencers as they navigate the aftermath of a headline-making “soft swinging” scandal that captivated the internet. With their carefully curated public images under intense scrutiny, the women face mounting personal and relational challenges—strained marriages, fractured friendships, and shifting identities within their faith and community. As new tensions emerge and past secrets resurface, the season offers a deeper look at the emotional toll of living online, the consequences of blurred boundaries, and the high stakes of maintaining influence in a world quick to judge.

Main Genre
Reality
Seasons
1