Endorsement deals benefit both the brand and the celebrity they choose to be the face of their brand. Brands have to be particular with who they choose to promote their products because their likability is what will increase or decrease sales.
And while brands like Coca Cola, Nike, and Luis Vuitton have had plenty of celebrity endorsements over the years, there are other non-luxury brands that have fans scratching their heads as to why a certain celebrity would promote such an item. No one would think to put Ed Sheeran with ketchup or Post Malone with Crocs and yet here we are.
10 Ed Sheeran & Heinz Ketchup
Singer Ed Sheeran is one of the most talented and sought after singers today. His songs "Shape Of You" and "Thinking Out Loud" have made him an award-winning singer. In June of 2019, however, Ed announced on Instagram that he was the newest face of Heinz Ketchup.
According to The National, Ed teamed up with Heinz for a limited edition Heinz ketchup bottle called "Edchup." Both Heinz and Ed did the job correctly because the bottle was sold out, but it's still a confusing collaboration.
9 Shannen Doherty & Education Connection
Shannen Doherty made it big in the '90s when she was in Beverly Hills, 90210, Our House, and Charmed. But it looks like she was struggling for gigs in 2011 when she appeared in a set of commercials for EducationConnection.com.
In the commercial, she tells viewers that she was getting her degree in liberal arts online and that anyone else thinking about going back to school later in life should do the same. Sadly for Doherty, the commercial was a flop with viewers.
8 Cristiano Ronaldo & PAO Facial Fitness
Soccer superstar Cristiano Ronaldo is popular for a plethora of reasons. Not only is he one of the best soccer players in the world but he has a stunning fiance, all the money a person could ever need, and unmatched looks. Ronaldo is known for his looks as much as he is for his playing style. And with equally famous friends, it's hard no to notice him.
Ronaldo is particular with the brands he works with but there's one endorsement that seemed off-brand for the star: PAT Facial Fitness. It's a tool that strengthens your mouth, which eventually gives a person's face a chiseled look. Ronaldo had this to say in the commercial, “In my everyday training sessions, there is one area of my body that I hadn’t been exercising: my facial muscles. That is until I discovered PAO."
7 Kim Kardashian & Skechers Shape-Ups
As the Kardashians became more popular, fans have seen their brands take off on Keeping Up With The Kardashians. It's been a wild ride seeing how much their bodies and fashions have changed over the years.
Back in 2011, Kim was the face of Sketchers' Shape-Up line, The sneaker promised to strengthen and tone a person's legs and backside the more they wore them. These days, it's unfathomable that Kim would ever rock something non-designer or Yeezy.
6 Justin Bieber & OPI Nail Polish
Justin Bieber has had plenty of identifiable looks over the years but wearing nail polish has never been one of them. In 2011, a 16-year-old Justin Bieber joined random forces with OPI to create a collection named after his song, "One Less Lonely Girl."
His collection had 14 different shades people could don. And just in case anyone was surprised, OPI sold over one-million "One Less Lonely Girl" bottles, making the endorsement a success.
5 Kathy Griffin & Squatty Potty
Before comedians like Kevin Hart and Amy Schumer came on to the scene, Kathy Griffin was around performing sold-out stand-up shows. Over the years, Griffin's celebrity has died down but she's still a famous face all the more.
A few years back, Griffin joined Squatty Potty's team to do a one-time commercial for the brand. The company sells stools that allow those having digestive distress to eliminate their bowels easier. As a comedian, fans aren't surprised at Griffin's stunts as humor, but selling a stool to help with going to the bathroom? Even that was random for Griffin.
4 David Beckham & GO3 Fish Sticks
David Beckham is another former soccer player who was also equally known for his looks along with his soccer abilities. It also didn't hurt that he married a Spice Girl.
Beckham fans have seen his face on soccer brands like ADIDAS and clothing brands like H&M but they've never seen him on a frozen-food box until Young's Fish Fingers. According to The Daily Mail, Beckham wanted to sell nutritious foods instead of ones that are high in calories and fat.
3 Katherine Heigl & Cat Litter
Katherine Heigl was an "it girl" when she starred in Grey's Anatomy. But after she refused to accept an Emmy Award for her work because she thought it wasn't up to standard for an Emmy, her career took a downward turn.
No one wanted to work with Miss Heigl except Cat's Pride — a land of kitty litter. In a string of 2016 commercials, Heigl is a cat therapist helping a cat owner and his cat get to the bottom of their communication issues. While Heigl is a pet lover, this was seen as the end of her rope career-wise.
2 Post Malone & Crocs
From "Sunflower" to "Congratulations," Post Malone is everywhere these days with his hit songs and unique persona.
His tattoos may be distracting for some, they were on display for his collaboration with Crocs. Now, when people think of Crocs, they don't necessarily think of Post Malone. Post Malone created his own design of Cros and they were such a hit that they sold out in 10 minutes!
1 David Hasselhoff & Norton Antivirus
Actor and singer David Hasselhoff made a splash with fans when he starred in Baywatch alongside Pamela Anderson. These days, Hasselhoff is still lending his talents to shows, movies, cartoons, and apparently Norton Antivirus.
In the commercials, Hasselhoff portrays a cybercriminal who's after someone's oscillating fan. Those with Norton deny a criminal like Hasselhoff, which is the point of the brand. And as funny as the commercial is, it was a random collab on Hasselhoff's part.
