Cardi B and Offset have become a dynamic duo in the rap scene, rising to fame individually and as a power couple. Their journey to success has had its ups and downs, but they have persevered and solidified their status as one of the industry's most iconic pairs.
Cardi B burst onto the music scene in 2017 with her hit "Bodak Yellow," known for her unapologetic attitude and charismatic personality. Offset, already established as a member of Migos, brought his distinctive style and infectious rhymes to the table. Together, they formed a bond that surpassed their individual achievements.
While facing challenges, including rumors of infidelity and publicized breakups, Cardi B and Offset have remained committed to each other, defying the odds.
Their star power extends beyond their personal lives. Collaborating on numerous tracks, they have created musical magic that resonates with audiences and brings in substantial earnings. Their recent partnership with McDonald's, the "Cardi B and Offset Meal," sparked both controversy and curiosity, it became a widely debated and polarizing topic on social media. With some fans praising the meal and others haven't a less favorable opinion on the meal.
Fans are intrigued to know whether Cardi B and Offset genuinely enjoy their controversial McDonald's meal. Did they genuinely love their McDonald's meal or did they just intend to cash in on it?
Cardi B And Offset's McDonald's Collaboration Sparked Backlash and Boycotts
McDonald's found itself caught in a storm of controversy surrounding its celebrity promotion, the Cardi B & Offset Meal. Some franchisees voiced concerns, alleging that the collaboration violated the internal guidelines known as the "Golden Arches Code." The franchisees argued that partnering with an entertainer known for explicit content could potentially harm the brand's family-friendly image.
The Cardi B & Offset Meal includes Cardi B's choice of a cheeseburger with BBQ sauce and a large Coca-Cola, along with Offset's preference for a Quarter Pounder with cheese and a large Hi-C Orange Lavaburst. The meal also features an apple pie and a large order of fries for sharing.
Numerous McDonald's restaurant owners expressed reservations about the partnership, citing that the pair's song lyrics and public image did not align with the brand's values. Some even refused to promote the meal altogether.
While it remains unclear how many franchises expressed concern or opted out of serving the meal, McDonald's stated that the promotion garnered "widespread support and excitement" from owners and employees. Defending their decision, McDonald's highlighted the long-standing tradition of Cardi B and Offset enjoying date nights at their restaurants.
Despite the controversy, McDonald's has a history of successful brand partnerships with artists like Travis Scott and Saweetie. The Travis Scott meal, introduced in 2020, led to a 4.6% increase in sales during a three-month period. However, a survey by the National Owners Association revealed that 65% of U.S. franchisees were not in favor of the partnership.
Interestingly, McDonald's attributed their prosperous third quarter of 2021, which witnessed a 9.6% rise in sales and a net income of $2.15 billion, to their collaboration with American rapper Saweetie.
McDonald's Responded To The Backlash Of The Cardi B & Offset Meal
In a whirlwind of flavor and controversy, McDonald's introduced its highly anticipated Cardi B and Offset promotion in a star-studded Super Bowl ad earlier this year. The commercial showcased the power couple, who have been happily married since 2017, indulging in a luxurious date while enjoying their go-to McDonald's order.
However, reports soon emerged of discontent among some McDonald's franchise owners. They expressed concerns that the couple's explicit lyrics and provocative content could tarnish the brand's family-friendly image.
Despite the backlash, McDonald's firmly stood by the partnership, stating that franchise owners and employees wholeheartedly supported the Cardi B and Offset Meal.
A representative for McDonald's emphasized their unwavering support, stating, "We stand behind our partnership with Cardi B and Offset. They have been incredible partners, and we support them as a family."
McDonald's aimed to position itself at the forefront of culture, as Tariq Hassan, chief marketing and customer experience officer for McDonald's USA, explained, "Cardi and Offset are an iconic couple who have their own date-night tradition at McDonald's that goes back years. We're proud to share a little piece of that."
The fast-food giant recognized the impact of artist collaborations in reigniting fans' love for their food and driving significant business momentum. McDonald's shared their enthusiasm, stating, "We're proud to share a little piece of that with customers across the US with our latest campaign." In the midst of love, controversy, and fast food, Cardi B and Offset's McDonald's collaboration continues to captivate attention and stir conversation to this day.
Do Cardi B And Offset Actually Like Their Controversial McDonald's Meal?
In a whirlwind of mixed opinions and appetizing bites, Cardi B and Offset's collaboration with McDonald's faced some initial backlash for not aligning with the brand's family-friendly image. However, it became evident that the dynamic duo genuinely savored their partnership.
The excitement kicked off in February when a Super Bowl ad announced their mouthwatering deal, prompting Cardi and Offset to share a tantalizing Instagram snapshot teasing the meal's release date: "Get ready yall! Cardi B & Offset meal coming 2/14!! @mcdonalds."
Offset was quick to express his enthusiasm, declaring, "Let me tell you, McDonald's is date night done right. It doesn't have to be all boujee. Get your date, grab some good food, and have fun, that's it." His statement encapsulated the essence of their collaboration and the joy of enjoying a simple yet satisfying meal together.
Cardi B echoed Offset's sentiment, highlighting their tradition of indulging in McDonald's during late-night studio sessions or going out for a delightful date night. She eagerly shared, "And now, Offset and I have a meal named after us! I want all my fans to try it—especially with that BBQ sauce." Her words revealed a genuine excitement and an invitation to fans to partake in their flavorful creation.
Despite initial reservations, Cardi B and Offset's love for the McDonald's meal shone through, proving that taste and enjoyment can transcend expectations. As fans eagerly flocked to experience the Cardi B and Offset Meal for themselves.
