Kylie Jenner has been on the business scene ever since the launch of Kylie Cosmetics. In September 2021, she added another business to her name by launching Kylie Swim, her swimwear empire that did not live up to its social media hype. As she ventured into the world of swimwear lines, Kylie Swim did not convince fans that it was a success because of its poor quality.
With all the speculations for the brand's future, Kylie Swim's collection of bad reviews keeps piling up. Is Kylie going to launch an improved collection this 2022, or will she cancel her swimwear line before people do it themselves? Keep on reading to find out the answer...
Is Kylie Swim Still In Business?
Kylie Jenner's swimwear line is still up and running and has several sold-out items on its website. Kylie Swim is still available, consisting of sarongs, Caicos, one-pieces, and bikinis ranging from $40 to $80 for online orders with free shipping promos for domestic purchases over $100.
Branching off from Kendall + Kylie, the Jenner sisters' swimwear line, Kylie Swim features bright and colorful ombre prints on its pieces. The brand is still actively accepting orders, but its Instagram has not posted any new content since March 2022, followed by several posts in October 2021.
Kyle Jenner's Swimsuit Issue
The first customers who received their orders from Kylie Swim put to social media their negative reactions, saying it was not similar to its photo advertisements. Those posted on TikTok became viral as girls complained about how see-through the pieces were.
Aside from its thin cloth, videos revealed bad tailoring on their swimsuit. Also, although different body types can wear it, people are complaining about how narrow the parts of the swimsuit were that weren't covering what was supposed to be covered. Even customers with a thinner frame complain about how they had to wear an inner bikini below their Kylie Swim because it was too narrow and small.
Many customers have opted to refund their orders as Kylie Swim allows this as long as the customer can return it within 14 days of the delivery date. But adding more fuel to the fire, the website denies most international requests making customers more disappointed with the brand.
What Is Kylie Jenner Saying About Her Swimwear Line's Bad Reviews?
Since its launch in 2021, Kylie Jenner has been promoting her new business through its Instagram account. It featured models with different body shapes, skin colors, and social media following to capture the diversity of people who can wear it, as advertised.
However, Kylie Swim gained more publicity—the bad kind—after receiving criticism from buyers who believed the swimsuits were overpriced for their mediocre quality. To address the issue, Kylie Jenner released a statement on her TikTok, saying, "I am completely and totally disappointed that this is completely see-through. I've seen behind the scenes what it takes to produce swimwear, and the fact that no one caught this blows my mind."
Before her TikTok address, she has remained quiet about her swimwear line issues. People have been tagging her in posts of them wearing bad quality Kylie Swims, but they were only disappointed to hear nothing from the celebrity.
Is Kylie Jenner Canceling Kylie Swim?
Although there are no official confirmations whether Kylie is canceling the launch of her swimwear line, fans speculate that the brand can stop releasing more collections in the future. They are still selling its 2021 collection on their website, but Kylie has been quiet about promoting her business ever since its backlash.
Kris Jenner, the infamous mother-manager—or Momager as her children call her—of the Kardashians and Jenners, does not even include Kylie Swim in her Instagram bio, where she includes all her kids' business ventures. Kris' bio is why Kylie fans believe something is quietly happening in the swimwear line because Kris Jenner withdrew support, or Kylie Jenner is ending her swimwear business.
There are speculations that Kris is not promoting Kylie Swims because Kylie Jenner's businesses might be dealing with quality control and rebranding phase, or worse, quiet discontinuation. Fans also believe that as Kylie welcomes Wolf Webster into the world, she would want to focus on taking care of her second child more than fixing her newly made business.
It is still unclear if Kylie Jenner is canceling Kylie Swim. Still, with the increasing bad reviews and her TikTok acknowledgment about it, she knows that people will cancel Kylie Swim themselves if she does not do something about quality control.
